The deformation and damage behaviors of strain hardening cementitious composites (SHCC) under the uniaxial stress state were investigated in this paper. Two ductile failure-based constitutive models were introduced to describe the uniaxial tension and compression properties of SHCC only using a few parameters. The computation method of model parameters was developed to ease the simulation procedures. Damage evolution of the SHCC was simulated by the formulation of continuum damage mechanics subsequently. The results show that the proposed models fit the stress-strain curves reasonably well, and the damage variables show different growth rules under uniaxial tension and compression. It is concluded that the proposed method can not only simply simulate the constitutive behavior of SHCC with the reasonable accuracy but also capture the characteristic of material degradation.