Abstract: The synthesis of carbide coatings on graphite substrates using molten salt synthesis (MSS), has garnered significant interest due to its cost-effective nature. This study investigates the reaction process and growth kinetics involved in MSS, shedding light on key aspects of the process. The involvement of Ti powder through liquid-phase mass transfer is revealed, where the diffusion distance and quantity of Ti powder play a crucial role in determining the reaction rate by influencing the C content gradient on both sides of the carbide. Furthermore, the growth kinetics of the carbide coating are predominantly governed by the diffusion behavior of C within the carbide layer, rather than the chemical reaction rate. To analyze the kinetics, the thickness of the carbide layer is measured with respect to heat treatment time and temperature, unveiling a parabolic relationship within the temperature range of 700–1300°C. The estimated activation energy for the reaction is determined to be 179283 J·mol⁻¹. These findings offer valuable insights into the synthesis of carbide coatings via MSS, facilitating their optimization and enhancing our understanding of their growth mechanisms and properties for various applications.